Experience you can depend upon

I’ve provided many clients with effective writing and consultancy, including bid writing, corporate brochures, promotional publications, sales material, technical literature, annual reports, advertising, websites and brand guidelines. I've worked as an independent copywriter and marketing communications consultant since 1991. Before this, I managed accounts in renowned design and advertising agencies including Lloyd Northover, Wolff Olins, BBDO and DM&M. I originally trained in graphic design and marketing.

My work has included:
                           
BID WRITING
Alstom Transport (rail): bid writing
Dean and Dyball/Mansell (construction): bid writing
Ferrovial Agroman (road): bid writing
GW Butler (environmental): bid writing
Ministry of Defence: bid writing
MTR Group (rail): bid writing
Royal Navy Air Services: bid writing



BUSINESS TO BUSINESS
Cromadex (paint manufacturer): sales brochure
Edinburgh House (property): annual report
Exel Logistics (transport): sales brochure
GlaxoWellcome (pharmaceutical): packaging guidelines
Gleeds (construction management): website
Hallmark (vehicle leasing): corporate brochure
Hill Osborne (accountants): brand development
InFlight Peripherals (airline equipment): sales brochure
Jensen Furniture (office furniture): sales brochure
Kimberley Clark (personal medication): packaging guidelines
Mansell Construction: bid writing, proposals, marketing communications
Metro Photographic (processing): corporate brochure
Northrop Grumman Sperry Marine
(navigational equipment): technical brochures, intranet
Pirelli Cables: literature audit, brand guidelines
Promap (environmental): sales brochures
Robert Horne (paper distribution): editorial, advertising, exhibition display
Safeway (supermarket): display guidelines
Sara Lee (food): packaging guidelines
SPSystems (advanced materials): sales brochures
VINCI Park UK (car parks): website, case studies


FINANCIAL
Abbey Life (personal finance): literature audit, identity guidelines
Allied Irish Bank: copy (tone of voice) guidelines
Barclays Bank: editing/re-writing pensions documents
Friends Provident (personal finance): promotional literature
Folgate (insurance): annual report
Helvetia Wealth (personal finance): corporate brochure
Portman Building Society: internal communications
Teachers Assurance (personal finance): literature, guidelines, direct marketing
Teachers Provident (personal finance): direct mailing
Tilly Masterson (personal finance): website
The Co-operative Bank: sales letters, case studies, marketing literature
Zurich Financial Services: writing, editing and production of pension literature


GOVERNMENT
Bournemouth Borough Council: advertising strategy
Inland Revenue (tax advice): starter pack


MARINE
Bowman Yachts (sailing yachts): sales brochure
Camper & Nicholson (yacht charter): sales brochure
Cavendish White (yacht charter): sales brochure
Digiboat.com (yacht brokerage): website
Fairline (motor yachts): sales brochure
Lewmar (yacht equipment): advertising
Sealine International (motor yachts): sales brochure
Sunseeker (motor yachts): advertisements, sales brochures, dealer literature, editorial, website,
conference scripts, book, brand guidelines
Westerly Yachts (sailing yachts): sales brochures, advertisements
YachtWorld.com (yacht brokerage): website

CHARITY
Allsorts Special Needs: promotional literature, website
RNLI: promotional material, editorial, appeal concepts


LEISURE AND TRAVEL
FJB Hotels: sales and promotional brochures
Manor House Hotel: website, PR
Moorland Hall (holidays): sales brochure
P&O Cruises: ship magazine articles (series)
Royal Horticultural Society: legacy booklet

OTHER CONSUMER GOODS
Wellness Technology (diagnostics): corporate brochure
Amtico tiles (flooring): customer/specifiers' brochures
Dulux Paint: customer colour card
English Stamp Company (decorative stamps): sales brochure
Freephone Solutions (telephone services): promotional brochure