"Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it. "
Some interesting thoughts on LinkedIn about the merits of SEO. So glad to see a return to proper writing...
John Fountain • Agree with you 100 per cent Richard. The whole SEO debate about keywords is pretty much dead in the water thanks to Google and the way it now searches. Here's something I cut and pasted - '85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.' By that they mean the amount of links to the site, bookmarking and tweets that mention the site.
Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it.
This kind of content is best provided by a professional copywriter. So what is the role of the SEO specialist today becasue I'm not sure.
Richard Owsley • I read an article recently where the writer had interviewed twenty top Google SEO people about keyword density. To a man they were agreed that keyword density has no effect whatsoever on today's algorithms. The searches are far, far more sophisticated than that and stuffing your pages full of keywords, apart from making the copy sound moronic and the design look cluttered, is akin to flat earth theory.
I have had many instances in the past two years of clients showing me the advice they got from their SEO 'specialists' which in my eyes was either worthless, or which I could have given myself in two minutes. There are a lot of snake oil salesmen around.